Project Duties

Desk research
Depth interviews
Prototyping
Prototype testing

Lung cancer is the leading cause of cancer death in the UK, with approximately 35 000 deaths a year.

A pilot was run that offers at risk groups a free lung health check. Uptake was poor.

Our aim was to understand the reasons for the poor uptake and explore ways to improve the number of people going to the health check. We provided a number of assets for use in their screenings and a kit of guidance to help them produce their own assets in the future.

Desk research

To get an understanding of the academic literature, learnings from similar trials and learnings from other cancer screenings. We also assessed the existing material from posters, letters to websites ran by different NHS trusts.

Depth interviews

We conducted 7 interviews with people invited to the health check but who didn’t attend to understand their behaviour, attitudes and pain points. We turned the pain points we identified into a number of How Might We Statements.

Prototypes

We redesigned the letter with a focus on the existing NHS brand guidelines. Hoping to leverage the values established by the NHS brand.

In terms of design decisions, we were guided by a high level of accessibility requirements, to ensure that as many people as possible would be able to read and understand the information.

The leaflet allowed us to inject a bit more into the brand, creating some design elements such as the use of imagery that could flow through different campaign assets.